The connections between employee engagement, customer satisfaction and profitability are hard to ignore. We hope these articles will be useful as you plan your incentive program.
About
Average
By Lisa Gschwandtner
ÒThis article discusses the benefits of rewarding and motivating your companyÕs
average performers.Ó
Key Trends Drive People Performance Management
By Sales Marketing Network
"Customer service rates high on customers' priority lists. This articles talks about the importance of maintaining employees' happiness to ensure satisfied customers."
Employee
Retention Only Half a Focus: Survey
By Promo P&I
"The job market is improving and, according to a recent survey, many advertising
and marketing executives are not very concerned about loosing their top performers.
This article warns that focusing on retention before it's too late is important
because employee turnover adds cost and is detrimental to productivity. Retention
tips are suggested."
Just
Say Thanks
By the National Association For
Employee Recognition
"Great tips for motivating your workforce through communication and targeted
recognition."
Why
Cash Isn't King By Sandy Smith
“When employers are deciding on the types of incentives to use to motivate
safe behavior in workers, one question often arises: Which is best, money or
merchandise?”
The
Team Element By Buck Peavey
"This is a good article about the importance of team building in safety
programs. While I would not encourage employees to trade and raffle program redemption
cards, I like the rest of the program structure."
The
Incentive Dilemma
by Paul Shearstone
"This article discusses the ingredients needed for corporate sales programs to work. "
The
New Marketing
By infonow.com
"This article discusses how firms are now focusing on targeted marketing tactics
to obtain new clients versus shotgun approaches to new business acquisition,
such as telemarketing, register to win sweepstakes, and email campaigns."
Make
the Connection
By Bruce Bolger
"This article discusses the link between promises made to consumers and
the ability of employees to fulfill those promises."
Grassroots Recognition By
Mark McMaster
"Empowering employees
in the reward process can quickly build a culture
of recognition
and,
in turn, make a company a place where people
want to work.
This article contains examples of peer-to-peer incentive
solutions that encourage employee
participation."
Are
You the King of Your Database? By Brian Galonek
"This informative article talks about the importance of building and maintaining
an accurate database to get the most out of online incentive programs. It also
stresses the role of opt-in registration, enabling you to capture data that can
play a significant role in future sales and marketing efforts."
Incentives
for All
By Selling Power
"This article discusses the importance of offering incentives at every layer
below the decision makers to ensure the program's success."
Taxes
and Incentives: What's the Law?
By George Delta Esq.
"This article provides a brief overview of the federal income tax treatment
of employee awards."
Extensive
Research Confirms Key Role of Motivation
"An interesting report full of recent empirical evidence regarding the role
of motivation in increasing sales, improving customer service, and other important
company goals."
Measuring
UP By Eilene Zimmerman
"This is a great article stressing the importance of setting objectives
and choosing a metric to measure the success of your incentive program. The section
entitled 'Make It Measurable' includes helpful tips on what can be tracked -
turnover, sales, customer service."