All Star Incentive Marketing | Incentive Program Case Studies - Dunkin Donuts" /> <link href="../../_assets/css/screen.css" rel="stylesheet" type="text/css" media="screen" /> <link href="../../_assets/css/lists.css" rel="stylesheet" type="text/css" /> <script src="http://cdn.jquerytools.org/1.1.1/full/jquery.tools.min.js"></script> <script type="text/javascript" src="http://www.smithnjones.com/backstage/allstar/_assets/script/rollover.js"></script> <script type="text/javascript" src="../../_assets/menu.js"></script>   <link rel="stylesheet" type="text/css" media="print" href="../../_assets/css/print.css" /> <SCRIPT TYPE="text/javascript">  </SCRIPT> </head> <body> <div id="container"> <div id="head" class="secondary"> <div id="logo"> <a href="../../index.php"><img src="../../_assets/images/as_logo.png" alt="as_logo"/></a> </div> <div id="subnav"> <p><a href="http://www.incentiveusa.com/contact_us.php">contact us</a> | <a href="http://www.incentiveusa.com/search.php">search</a></p> </div> <div id="navigation" > <ul id="nav"> <li><a href="http://www.incentiveusa.com/what_we_do.php"><img src="http://www.incentiveusa.com/_assets/images/what_we_do.gif"></a> <ul> <li><a href="http://www.incentiveusa.com/what_we_do.php">Overview</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/sales.php">Sales</a> <ul> <li><a href="http://www.incentiveusa.com/what_we_do/direct.php">Direct</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/channel.php">Channel</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/what_we_do/safety.php">Safety/Wellness</a> <ul> <li><a href="http://www.incentiveusa.com/what_we_do/safe.php">Safety</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/wellness.php">Wellness</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/what_we_do/performance.php">Performance</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/loyalty.php">Loyalty</a> <ul> <li><a href="http://www.incentiveusa.com/what_we_do/employees.php">Employees</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/customers.php">Customers</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/gaming.php">Gaming industry</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/what_we_do/merch_sourcing.php">Merchandise sourcing</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/promo_products.php">Promotional products</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/how_it_works.php"><img src="http://www.incentiveusa.com/_assets/images/how_it_works.gif"></a> <ul> <li><a href="http://www.incentiveusa.com/how_it_works.php">Overview</a></li> <li><a href="http://www.incentiveusa.com/how_it_works/customer_care.php">Customer care</a></li> <li><a href="http://www.incentiveusa.com/how_it_works/propel.php">Online incentive solution</a> <ul> <li><a href="http://www.incentiveusa.com/how_it_works/turnkey.php">Turnkey solution</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/how_it_works/communications.php">Communications</a> </li> <li><a href="http://www.incentiveusa.com/how_it_works/fulfillment.php">Fulfillment</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/who_we_help.php"><img src="http://www.incentiveusa.com/_assets/images/who_we_help.gif"></a> <ul> <li><a href="http://www.incentiveusa.com/who_we_help.php">Overview</a></li> <li><a href="http://www.incentiveusa.com/who_we_help/clients.php">Clients</a></li> <li><a href="http://www.incentiveusa.com/who_we_help/testimonials.php">Testimonials</a></li> <li><a href="http://www.incentiveusa.com/why_it_works/case_studies.php#">Case studies</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/who_we_are.php"><img src="http://www.incentiveusa.com/_assets/images/who_we_are.gif"></a> <ul> <li><a href="http://www.incentiveusa.com/who_we_are.php">Overview</a></li> <li><a href="http://www.incentiveusa.com/who_we_are/team.php">Management team</a></li> <li><a href="http://www.incentiveusa.com/who_we_are/vision.php">Vision</a><ul> <li><a class="long" href="http://www.incentiveusa.com/who_we_are/corporate_responsibility.php">Corporate responsibility</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/who_we_are/industry.php">Industry</a></li> <li><a href="http://www.incentiveusa.com/info/index.php/category/news">News & events</a></li> </ul> </li> <li><a href="http://www.incentiveusa.com/why_it_works.php"><img src="http://www.incentiveusa.com/_assets/images/why_it_works_over.gif"></a> <ul> <li><a href="http://www.incentiveusa.com/why_it_works.php">Overview</a></li> <li><a href="http://www.incentiveusa.com/why_it_works/articles.php">Articles</a></li> <li><a href="http://www.incentiveusa.com/why_it_works/white_papers.php">White papers</a></li> <li><a href="http://www.incentiveusa.com/why_it_works/case_studies.php">Case studies</a></li> </ul> </li> </div> </ul> </div> <div id="content" class="clearfix"> <div id="bg_bottom" class="clearfix"> <div id="left_column"> <div id="breadcrumb"> <h3> <span class="link"><a href=../../why_it_works.php> Why it works ></a></span> <a style="color:#999;" href="../../why_it_works/case_studies.php">Case studies ></a> Dunkin Donuts </h3></div> <div id="h_img"> <img src="../../_assets/images/h_dunkin.jpg"> </div> <div id="t_nav" style="text-align: right;"> <FORM ACTION="../cgi-bin/redirect.pl" METHOD=POST onSubmit="return dropdown(this.gourl)"> <SELECT NAME="gourl"> <OPTION VALUE="">Select another case study <option value="aaa_cooper.php">AAA Cooper</option> <option value="afc_cable.php">AFC Cable</option> <option value="barton.php">Barton Beers</option> <option value="bendix.php">Bendix Brakes</option> <option value="charles_schwab.php">Charles Schwab</option> <option value="dentsply.php">DENTSPLY Maillefer </option> <option value="dunkin.php"> Dunkin Donuts</option> <option value="duracell.php"> Duracell</option> <option value="endo.php"> Endo </option> <option value="evian.php">Evian</option> <option value="foxwoods.php"> Foxwoods</option> <option value="general_motors.php"> General Motors</option> <option value="macys.php"> Macy’s </option> <option value="republic.php"> Republic Services</option> <option value="tweeter.php"> Tweeter</option> <option value="unum.php"> Unum</option> </select> <INPUT TYPE=SUBMIT VALUE="Go"> </FORM> </div> <div id="copy"> <h6>Situation</h6><p> Dunkin Donuts, a coffee and food franchise with more than 5,000 locations worldwide, was preparing to launch a new product. The company needed to create a unified promotion across stores nationwide, one that made a splash with consumers and motivated employees.</p> <h6>Solution</h6><p> Putting All Star’s corporate identity expertise to work, Dunkin Donuts developed and launched an extensive logoed merchandise employee incentive program, which entailed importing heavyweight T-shirts and canvas caps. Thousands of custom-made products were shipped to each franchise in time to coincide with a six-week promotional new product celebration.</p> <h6>Results</h6><p> The new product line quickly became synonymous with Dunkin Donuts, increasing business exponentially, while also reducing competition. All Star has since sourced merchandise for several of Dunkin Donuts’ incentive and premium needs, including mystery shopper competitions that promote up-selling and customer service, customer promotions and in-store retail sales.</p> </div> </div> <div id="right_column" > <h2 class="orange">Getting Started</h2> <div id="small_buttons"> <a href="../../contact_us.php"><img src="../../_assets/images/sm_contact.gif"></a> <a href="../../contact_us.php"><img src="../../_assets/images/sm_demo.gif"></a> <a href="../../why_it_works/articles.php"><img src="../../_assets/images/sm_resource.gif"></a> <a href="../../partner_info.php"><img src="../../_assets/images/sm_partner.gif"></a> </div> <div id="block_5"> <a href="/info/index.php/category/blog"><h2 class="blue" >Blog</h2></a> <p style="padding-bottom:0px;"> <div id="entries_second"> <div id="ex"> <h3 style="padding:0px; padding-left:7px; padding-bottom: 15px; border-style: none;"> 02.19 <a href="http://www.incentiveusa.com/info/index.php/2010/02/19/a-few-words-on-ad-specialties/" rel="bookmark" title="A Few Words on Ad Specialties…"> A Few Words on Ad Specialties…</a> </h3> </div> <div id="color"> <h3 > 12.21 <a href="http://www.incentiveusa.com/info/index.php/2009/12/21/are-you-a-garment-guru-or-a-fabric-flop/" rel="bookmark" title="Are You a Garment Guru or a Fabric Flop?"> Are You a Garment Guru or a Fabric Flop?</a> </h3> </div> <h3 > 10.30 <a href="http://www.incentiveusa.com/info/index.php/2009/10/30/propel-solution-recognized-at-the-national-safety-conference/" rel="bookmark" title="PROPEL Solution Recognized at the National Safety Conference"> PROPEL Solution Recognized at the National Safety Conference</a> </h3> <br/> <p><a href="/info/index.php/category/blog">blog archive...</a> </p> <div id="linkedin" style="margin-left: 8px;">Join our Safety Rewards & Recognition group on<br/><br/><a href="http://www.linkedin.com/groups?gid=2177405&trk=anetsrch_name&goback=.gdr_1255639289312_1"><img src="http://www.smithnjones.com/backstage/all_star/_assets/images/linkedin.gif"></a></div> </div> </div> </div> <br style="clear:both" /> </div> </div> <div id="footer"> <li class="footer"> <h4><a href="http://www.incentiveusa.com/what_we_do.php">What we do</a></h4> <ul> <li><a href="http://www.incentiveusa.com/what_we_do/sales.php">Sales</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/safety.php">Safety/wellness</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/performance.php">Performance</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/loyalty.php">Loyalty</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/merch_sourcing.php">Merchandise sourcing</a></li> <li><a href="http://www.incentiveusa.com/what_we_do/promo_products.php">Promotional products</a></li> </ul> </li> <li class="footer"> <h4><a href="http://www.incentiveusa.com/how_it_works.php">How it works</a></h4> <ul> <li><a href="http://www.incentiveusa.com/how_it_works/customer_care.php">Customer care</a></li> <li><a href="http://www.incentiveusa.com/how_it_works/propel.php">Online incentive solution</a></li> <li><a href="http://www.incentiveusa.com/how_it_works/communications.php">Communications</a></li> <li><a href="http://www.incentiveusa.com/how_it_works/fulfillment.php">Fulfillment</a></li> </ul> </li> <li class="footer"> <h4><a href="http://www.incentiveusa.com/who_we_are.php">Who we are</a></h4> <ul> <li><a href="http://www.incentiveusa.com/who_we_are/team.php">Management team</a></li> <li><a href="http://www.incentiveusa.com/who_we_are/vision.php">Vision</a></li> <li><a href="http://www.incentiveusa.com/who_we_are/industry.php">Industry</a></li> <li><a href="http://www.incentiveusa.com/info/index.php/category/news">In the news</a></li> </ul> </li> <li class="footer"> <h4><a href="http://www.incentiveusa.com/who_we_help.php">Who we help</a></h4> <ul> <li><a href="http://www.incentiveusa.com/who_we_help/clients.php">Clients</a></li> <li><a href="http://www.incentiveusa.com/who_we_help/testimonials.php">Testimonials</a></li> <li><a href="http://www.incentiveusa.com/why_it_works/case_studies.php">Case studies</a></li> </ul> </li> <li class="footer"> <h4><a href="http://www.incentiveusa.com/why_it_works.php">Why it works</a></h4> <ul> <li><a href="http://www.incentiveusa.com/why_it_works/articles.php">Articles</a></li> <li><a href="http://www.incentiveusa.com/why_it_works/white_papers.php">White papers</a></li> <li><a href="http://www.incentiveusa.com/why_it_works/case_studies.php">Case studies</a></li> </ul> </li> <li class="footer"> <h4> <a href="http://www.incentiveusa.com/contact_us.php">Contact us</a></h4> <ul> <li><a href="http://www.incentiveusa.com/contact_us.php">Contact</a></li> <li><a href="http://www.incentiveusa.com/contact_us.php">Demo</a></li> <li><a href="http://www.incentiveusa.com/info/index.php/category/blog">Blog</a></li> <li><a href="http://www.incentiveusa.com/careers.php">Careers</a></li> <li><a href="http://www.incentiveusa.com/directions.php">Directions</a></li> </ul> </li> <li class="footer" style="width: 200px; text-align: center; padding-top: 0px; color: #bbb; "> <h4 style="margin-bottom: 0px;"> All Star Incentive Marketing </h4> <p class="tiny" style=" margin-top: 0px;"> Sturbridge Office Park <br/>660 Main Street, Fiskdale, MA 01518 <br/> (800)526-8629 <a href="mailto:info@www.incentiveusa.com">info@www.incentiveusa.com</a> © 2009. All rights reserved. </p> </li> </li> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-9395003-1"); pageTracker._trackPageview(); } catch(err) {} </script> </div> </div> </body> </html>