Press Release
July 9, 2003
Contact: Heidi Chatfield, All Star Incentive Marketing,
Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404
For Immediate Release
Are You Prepared In Good and Bad Economic Times?
Sturbridge, MA - Brian Galonek, President of All Star Incentive Marketing, Inc., revealed his latest white paper, "Upsizing Morale in a Downsized Economy: The Role of Incentive Programs," at the Society for Human Resource Management (SHRM) show held in Orlando Florida, June 22-24, 2003. The paper discusses employees or "The Employee" as a company's most valuable asset, and how incentive programs are affordable management tools for creating a positive work environment to retain and motivate these employees during good and bad economic times.
"
Improving morale, rewarding performance, revealing and retaining "Star
Performers" through a properly constructed incentive
program, should be part of company's integrated business
plan," commented Galonek. "Those companies that
fail to proactively maintain a positive, rewarding work environment
will lose their "Star Performers" to other companies
once the economy improves." Galonek went on to explain
that losing key employees further impacts a company's morale
as well as their financial stability, "Other employees
will watch these "Star Performers" leave and question
their own commitment and loyalty to the company. Meanwhile,
a company is forced to extend resources into finding,
hiring, and training replacement employees at a time when
these resources could be better spent elsewhere."
Galonek's white paper was first distributed to VIP customers
as part of All Star's pre-SHRM-show direct marketing effort.
The paper was also part of an information giveaway that attendees
received when they visited the All Star booth.
All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House focused on the development, implementation, and strategic management of national and regional based incentive programs that target client sales teams, employees, customers, and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Charles Schwab, Duracell, Dunkin' Donuts, Gillette, Foxwoods Resort Casino, Honeywell, and more.