Press Release

November 5, 2001

Contact: Brian Galonek, All Star Incentive Marketing, Inc. Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

Online Incentive Council (OIC) Appoints Brian Galonek Chairman of Education Committee.

Sturbridge, MA – The Online Incentive Council (OIC) has elected Brian Galonek, president of All Star Incentive Marketing, to head their Education Committee. As Chairman, Galonek is charged with developing a curriculum that promotes the various benefits of online incentive programs to both the incentive industry and the businesses that may use incentive programs.

The OIC is a strategic interactive group (SIG) of the Incentive Marketing Association (IMA). The OIC, created last year, is comprised of a group of incentive companies and industry professionals that provide online solutions to companies across America.

Galonek is eager to take on the role as Chairman of the newly formed Education Committee. He states, "I plan to make sure the curriculum emphasizes the dynamic capabilities of online incentive programs." Galonek believes that online programs offer centralized program management and are more cost effective and efficient than some traditional programs. Galonek continues, "Online programs drastically improve communication between programs managers and their audience."

All Star Incentive Marketing has recently introduced customizable online incentive programs to their current and prospective clients. Galonek affirms, "Our clients appreciate the benefits of quick and easy information updates and program announcements as well as the ability of their audience to track and redeem incentive points for merchandise online through customized catalogs."

All Star, headquartered in Sturbridge, MA, develops and implements national and regional salesforce and consumer incentives for such well-known companies as Duracell, Gillette, Foxwoods Resort & Casino, Nantucket Nectars, Honeywell and more.