Press Release

May 1, 2002

Contact: Brian Galonek, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

All Star Introduces New Look to New York.

Sturbridge, MA – All Star Incentive Marketing showed off their expanded online incentive program offerings at the 2002 New York Premium Incentive Marketplace. The show was held April 23-25 at the Javits Center in New York. All Star was among thousands of companies exhibiting the industry's most creative and effective incentive, motivation, and promotion programs.

All Star officially unveiled their online capabilities less than a year ago at the October 2001 Motivation Show in Chicago. As a result, they had plenty of success stories to tell in New York. Brian Galonek, President of All Star, explained, "Clients jumped at the online incentive program opportunity and we are here to show why. More than efficient and convenient, online incentive programs are dynamic. They allow you to reach several audiences at once, update and track information instantly, and enable secure e-commerce transactions." Galonek continued, "All Star continues to successfully grow because we offer top shelf online and offline programs. Used together, companies can create powerful incentive programs."

All Star, headquartered in Sturbridge, MA, develops and implements national and regional salesforce and consumer incentives for such well-known companies as Duracell, Gillette, Foxwoods Resort & Casino, Nantucket Nectars, Honeywell and more.