Press Release

February 17, 2004

Contact: Heidi Chatfield, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

All Star Celebrates 20 Years in Corporate Identity Business

Sturbridge, MA - All Star is a long-standing member of the ASI Multimillion Dollar Round Table and continues to be one of the largest Advertising Specialty (ASI) Distributors in the world. This year, with the twentieth anniversary of Mike Balcom, All Star's Vice President, Corporate Identity Division, the company marks twenty years of providing customer-focused corporate identity solutions.

Balcom comments, "Our Corporate Identity Solutions are designed to increase brand recognition, reward customers, recognize employees, and generate incremental sales. As one of the largest advertising specialty (ASI) distributors in the world, a manufacturer's representative, stocking distributor, and an importer, we have the reach and buying power to provide our clients with a wide range of brand name products at the lowest possible prices to build or extend their brands." He continues, "What I enjoy most about my job is being able to help customers, many whom have become friends over the years, find the products they are looking for at discounted prices."

Balcom has been involved with the logoed merchandise industry since 1980 and paired up with Ed Galonek Sr., founder and CEO of All Star, in 1984. All Star contributes their Corporate Identity success to Balcom's determination, organization and acumen for customer service.

All Star's Corporate Identity offerings include: consumer offers, trade show giveaways, dealer loaders, in-packs, on-packs, and near-packs, employee gifts, corporate customer gifts, company stores, promotional gifts and recognition awards.

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House and Performance Improvement Company focused on the development, implementation, and strategic management of national and regional based incentive programs that target client sales teams, employees, customers, and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Charles Schwab, Duracell, Dunkin' Donuts, Gillette, Foxwoods Resort Casino, Honeywell, and more.