Press Release

January 30, 2006

Contact: Heidi Chatfield, All Star Incentive Marketing, Inc. Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

All Star Realigns Electronic Partners

Sturbridge, MA – All Star Incentive Marketing, in an ongoing effort to provide its clients with quality brand name awards, has strategically chosen to end its 15-year relationship with Panasonic. The decision is primarily the result of Panasonic’s massive staff cut-backs and its dwindling support for the incentive industry. Product availability, quality, and fulfillment issues have plagued the company in recent years.

As one the country’s largest full-service incentive houses, All Star prides itself on aligning with nationally recognized manufacturers, to provide its clients with access to top brand names at the best prices.  All Star will continue to hone its existing relationships with other consumer electronics brand leaders like Sony, Bose, LG, Audiovox, Dell, Zenith, etc. that offer both better quality and availability.

Brian Galonek, President of All Star Incentive Marketing, commented, “Offering top brand name products and providing timely fulfillment are among the most important elements of a successful incentive program.  Electronics is a particular important product category as it consistently ranks number one in terms of award redemption.  While severing our long relationship with Panasonic was difficult, it was appropriate given our unwavering goals to provide our clients with the best quality products and superior award fulfillment.  Bottom line, the decision to terminate our relationship is in the best interest of our clients.”

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House and Performance Improvement Company focused on the development, implementation, and strategic management of national and regional based incentive programs that target client sales teams, employees, customers, and prospects. All Star services include proprietary web-based solutions, product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Allied Waste, Atronic Systems, Duracell, Dunkin’ Donuts, Gillette, Foxwoods Resort Casino, MGM Mirage, Honeywell, and more.