Press Release

January 1, 1999

Contact: Brian Galonek, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

Choices Expands Incentive Program Options.

Sturbridge, MA – All Star Incentive Marketing launched Choices, a turnkey incentive program, today. The current Choices catalog offers over 500 products that appeal to a wide range of demographics.

Brian Galonek, Sales Manager, said, "We've spent years researching 'canned' catalog programs. What we found was that they were either too narrow in focus, or too confusing to execute. Choices is just big enough, simple to execute, with products for everyone – from a 58-year old sports enthusiast to a 4-year old Disney lover, to a 35-year old housewife."

"One major benefit is speed-to-market. We can get the catalog out there and motivating our clients' audience - salesforce or consumers - in a matter of weeks. And because we have only selected top brands, like Sony and Bose, it really works. We call it the 'ultimate carrot,'" commented Galonek.

All Star, headquartered in Sturbridge, MA, develops and implements national and regional salesforce and consumer incentives for such well-known companies as Duracell, Gillette, Foxwoods Resort & Casino, Nantucket Nectars, Allied Signal and more.