Press Release

June 30, 2006

Contact: Heidi Chatfield, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

All Star Incentive Marketing
Hires Jeff Becotte

Sturbridge, MA - All Star Incentive Marketing, Inc. has hired Jeff Becotte to lead Loyalty Program Operations in Atlantic City, New Jersey, for the company’s PlayerRewards™ division serving the gaming industry.

Becotte will oversee the launch of rewards programs at Resorts International in Atlantic City.  He will also lead All Star’s sales efforts in the New Jersey, Pennsylvania and New York markets, and assist with all facets of PlayerRewards™ operations.

Becotte brings extensive professional experience in the gaming industry to his new role. Prior to joining All Star, Becotte was Systems Analyst for Retail at Foxwoods Resort Casino in Mashantucket, Connecticut. During his 13 years with Foxwoods, he was responsible for merchandise and management in the casino’s retail operations, the Wampum Rewards customer loyalty program, employee incentive efforts, and selection of and training on IT systems to increase revenue and streamline operations.

“We’re thrilled to have Jeff join our team,” said Gary Galonek, All Star’s National Sales Manager, Gaming, “With his creative thinking and broad understanding of the gaming business operations, he’ll be a strong asset to our casino endeavors operation.”

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House and Performance Improvement Company focused on the development, implementation and strategic management of national and regional based incentive programs that target client sales teams, employees, customers and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Allied Waste, Foxwoods Resort Casino, Gillette/Duracell, MGM, Honeywell, Unum Provident, and more.