Press Release

June 30, 2006

Contact: Heidi Chatfield, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

PROPEL for Safety™ Solution Draws Crowds at ASSE Safety 2006 Conference

Sturbridge, MA - All Star Incentive Marketing is excited to announce its new online incentive solution, PROPEL for Safety™, a customizable, turnkey incentive solution that makes it easy for companies to implement effective safety incentive programs that increase compliance and reduce safety-related costs.

PROPEL for Safety™ was unveiled June 11-13 at the American Society of Safety Engineers’ SAFETY 2006 Conference and Exposition in Seattle, Washington, where online demonstrations generated more than 200 inquiries, including strong interest from a number of Fortune 500 companies including Chevron, General Motors, and Lockheed Martin. Attendees were encouraged to visit All Star’s booth at the show for a demonstration through pre-show mailings offering a free Safety Survival Kit, entry to win an iPod Nano, and chance to qualify to receive a $50 award.

Combining the best of traditional points and plateau incentive programs into one feature-rich solution, PROPEL for Safety™ is both easy to administer and user-friendly. All Star’s new solution is a greatly enhanced next generation version ofits groundbreaking eChoices platform, built in 2000 as one of the industry’s first viable web-based incentive solutions.

Now, with more than 30 functional enhancements, PROPEL for Safety™ has an easy-to-use, customizable interface and specialized back-end features that allow Safety and Loss Prevention Managers to greatly enhance the success of each element of their safety program.

Innovative administration features allow safety and risk managers to:

• Easily manage participants and distribute points
• Communicate simply and effectively with users
• Create and administer surveys and quizzes that enhance training
• Encourage performance through leader board reporting
• Gather data and generate custom reports
• Educate employees by creating customized emails and news stories

PROPEL for Safety™ is successful because it motivates safety sensitive employees by offering brand name rewards through an easy-to-use interface that allows them to manage their incentives with new tools such as:

• Opt-in registration
• Dynamic search and sort tools
• Wish list creation
• Customizable email confirmations
• Shipment tracking
• Transaction history
• Personalized emails

All Star’s creative communications department can also create customized offline support materials, such as catalogs, posters, direct mail, and box inserts, to emphasize the companies commitment to its employees and a safe work culture.

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House and Performance Improvement Company focused on the development, implementation and strategic management of national and regional based incentive programs that target client sales teams, employees, customers and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Allied Waste, Foxwoods Resort Casino, Gillette/Duracell, MGM, Honeywell, Unum Provident, and more.