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Press Release

June 23, 2000

Contact: Michael Balcom, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

All Star Named to the ASI Multi-Million Dollar Distinguished Roundtable.

Langhorne, PA – All Star Incentive Marketing of Sturbridge, MA, a leading distributor of promotional products, was listed in the Advertising Specialty Institute (ASI) 2000 Multi-Million Dollar Distinguished Roundtable as Distinguished Sales Leaders.

The Advertising Specialty Institute is the business information center for the promotional products industry. The ASI Multi-Million Dollar Distinguished Roundtable recognizes industry distributors whose annual promotional products sales exceeded $2 million in 1999. Out of more than 15,000 distributors, All Star Incentive Marketing is one of only 385 firms who won recognition this year. The Multi-Million Dollar Roundtable designation carries a great deal of prestige within the promotional products industry.

"The Multi-Million Dollar Roundtable designees represent the biggest, most successful distributorships in the United States," says Marvin Spike, ASI vice chairman. "They have achieved this distinction by consistently generating the industry's most imaginative ideas and by offering superior customer service."

Jo Ann Linden, vice president, sales & marketing, Dri Mark Products, Fort Washington, NY, particularly enjoys working with Multi-Million Dollar Roundtable members. "These distributors are service-, quality-, and time-oriented," she says, "and they consistently deliver these essential benefits to their customers."

Mike Balcom, Marketing Vice President of All Star notes, "It is an honor to have our innovative, customer-focused strategies recognized by ASI." Balcom continues, "We strive to go above and beyond for our customers. The Roundtable distinction lets us know that our customers and colleagues notice and appreciate our daily efforts."

All Star, headquartered in Sturbridge, MA, develops and implements national and regional salesforce and consumer incentive programs for such well-known companies as Duracell, Gillette, Foxwoods Resort & Casino, Nantucket Nectars, Honeywell and more.

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