Press Release

May 4, 2004

Contact: Heidi Chatfield, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

All Star Unveils Enhanced Turnkey Solution, eChoice Awards™

Sturbridge, MA – All Star Incentive Marketing, Inc. has launched an enhanced version of their successful plateau level incentive program. All Star was one the first incentive marketing companies to create a viable web-based plateau solution, which launched in 2000. The new eChoice Awards utilizes All Star’s extensive brand name merchandise offerings, dynamic online applications, fulfillment capabilities and program management expertise.

How it Works:
Recipients redeem certificates online at www.eChoiceAwards.com for awards of their choice. Companies that want to personalize their program can upgrade to receive a customized award site with unique web address for a hosting fee. Customization options include number of award levels, award level naming conventions, program names, news stories, and graphics. The award level, code, and award website URL are pre-printed on the certificates, making it easy for Sales and Marketing Managers as well as HR professionals to allocate certificates to employees, sales teams, customers, and prospects. Once a recipient selects and orders their award online, they’ll receive email confirmation. Each gift is shipped postage paid directly to the recipient.

Program Features:
• Award levels ranging from $20 to $10,000
• The most brand name merchandise and travel award choices
• Easy-to-use online redemption
• Customizable awards sites
• Stock and custom announcement materials
• Admin site with convenient support tools
• Dedicated program management teams
• Advanced warehousing and fulfillment services
• High-end and standard certificate delivery vehicles

Heidi Chatfield, All Star’s Manager of Marketing Communications, envisions eChoice Awards as a popular turnkey solution for employee gifts, sales and safety incentives, to honor length of service, superior customer service, and attendance, to acknowledge an employee of the month, or to show customer appreciation. Chatfield explains, “eChoice Awards is a ready-made program with exciting personal touches. The program is designed to increase loyalty and motivate positive behavior. eChoice Awards gives the recipient the ultimate gift – the gift of choice.” All Star will sell the program direct and through resellers.

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House and Performance Improvement Company focused on the development, implementation, and strategic management of national and regional based incentive programs that target client sales teams, employees, customers, and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Charles Schwab, Duracell, Dunkin’ Donuts, Gillette, Foxwoods Resort Casino, Honeywell, and more.