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Press Release

September 14, 2004

Contact: Heidi Chatfield, All Star Incentive Marketing, Inc.
Telephone: (508) 347-7672, Fax: (508) 347-5404

For Immediate Release

Mike Balcom an All Star for 20 Years

Sturbridge, MA – This month marks Mike Balcom's twentieth anniversary with All Star Incentive Marketing. Balcom is Vice President of All Star's Corporate Identity Division. Balcom has been involved with the logoed merchandise industry since 1979 and paired up with Ed Galonek Sr., founder and CEO of the family-run All Star Incentive Marketing, in 1984. All Star contributes their Corporate Identity success to Balcom’s determination, organization and acumen for customer service. Galonek states, "Mike is more than one of our most vital and innovative employees, he's a part of our family."

Balcom comments, “What I enjoy most about my job is being able to help customers, many whom have become friends over the years, find the products they are looking for at discounted prices.” He continues, “Our Corporate Identity Solutions are designed to increase brand recognition, reward customers, recognize employees, and generate incremental sales. As one of the largest advertising specialty (ASI) distributors in the world, a manufacturer’s representative, stocking distributor, and an importer, we have the reach and buying power to provide our clients with a wide range of brand name products at the lowest possible prices to build or extend their brands.”

All Star’s Corporate Identity offerings include: consumer offers, trade show giveaways, dealer loaders, in-packs, on-packs, and near-packs, employee gifts, corporate customer gifts, company stores, promotional gifts and recognition awards.

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House and Performance Improvement Company focused on the development, implementation, and strategic management of national and regional based incentive programs that target client sales teams, employees, customers, and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Charles Schwab, Duracell, Dunkin’ Donuts, Gillette, Foxwoods Resort Casino, Honeywell, and more.

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