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The Roundtable is an open community that welcomes others to engage in discussions with the All Star panelists. Discussions are geared to create a better understanding of the role of incentives in today's marketplace. We invite you to read on and share your opinions and thoughts with us.

TV? PC? Tablet!

Posted by Tara Linton
Wednesday, April 18th, 2012

As related follow up to our resident product guru (Allison Wooten’s) blog “Are PCs a Dying Breed?” an interesting study reveals hat Tablets are the go-to alternative to TV — and PCs and Smartphones are not keeping up/

Tablets have not eclipsed TVs however are becoming the preferred “second-screen” alternative for viewing full-length episodes.  The portability of the Tablet is undeniable — allowing users to easily watch while on the go or simply from the comforts of their own bedroom.

According to the study, 62% of Tablet users are spending 2.4 hours per day on their device!  Given all that we have to capture our attention during the day – that statistic is significant.  Perhaps one of the most interesting points from the article is the deep emotional connection that Tablet owners have with their device.  Owners claim that Tablets make them more relaxed, happier, and more effective at managing life.  This type of emotional connection is tough to beat and just what the marketers and manufacturers would hope for — likely making the Tablet the go-to product for some time to come.

Are PCs a dying breed?

Posted by Allison Wooten
Tuesday, April 17th, 2012

The excitement over tablet PCs and smartphones seems to suggest so.

A new report from a technology research company stated shipments of personal computers have been lower than expected so far this year, however they have been slightly higher than 2011 at this time. The research shows that the excitement of tablets and smartphones are responsible for the decline.

While PCs are better for word processing, photo editing, gaming and more research indicates that many are willing to make the move to tablets and smartphones for the portability and convenience.

Personally I prefer my stationary PC while at home or in the office. A full size keyboard and larger screen prove to be kinder on my eyes, neck and hands.

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