Driver Safety is among the top priorities for fleet managers according to a new study by PHH Arval, a fleet management services provider. While driver safety is, and should always be, a top priority, the full story includes reference to a number of additional financially related goals, including:

- Improved driver productivity
- Improved fuel economy
- Increased driver awareness
- Better communications, and
- Lower maintenance costs

If this list of goals sounds familiar it is because it is virtually the same list of benefits provided by engagement (recognition / rewards) programs. Such programs garner driver attention at a higher level, and once safety manager have their attention they can more effectively improve a driver’s understanding about these issues. The results are typically a 4:1 return on investment for these cost savings/money making issues….and oh yes….also a much safer fleet!