STURBRIDGE OFFICE PARK, FISKDALE MA

In June 2009 the employees of All Star Incentive Marketing embarked on a 7 month walking program called “Walk to Wellness.”  The steps taken were tracked against a virtual trek along the Appalachian Trail.  At the close of this journey the employees of the All Star Wellness Program walked a total of 18,485,496 steps. This equates to walking the Appalachian Trail up and down a total of 2 times.

The virtual hike was broken into 5 distinct segments from Maine to Georgia. For each segment teams of 5 participants were randomly drawn and aligned.  Unique names were created for each group to add to the team building atmosphere of the walk. Some of the most noteworthy names included Walktoberforce, Mo’Walkin, Are we There Yet, Walk Easy Striders, Take a Hike, Sole Survivors, and Walk the Line.

For those participating in the journey their stepometers became a crucial piece of equipment that they would wear from dawn to dusk.  Every Thursday, with stepometers in hand, participants would report their step activity for the week prior.  These steps were then compiled with those of their team’s members and cumulative team tallies were reported to all participants. Each teams position on the trail was prominently displayed by flags, carrying their team names, pinned to the trail map that was strategically positioned on a large wall map in the main corridor

There were 9 employees who racked up over 1 Million steps each. Showing his enthusiasm for the event the overall leader with the most steps was All Star’s President Brian Galonek with a grand total of 1,774,853 steps.  According to Galonek, “I signed up for the event out of curiosity and a desire to get in better shape but was compelled to excel by the camaraderie of my teammates.  This event was a great builder of team spirit and cooperation.”   

The virtual hike along the Appalachian Trail was just one on the many activities implemented to support All Star’s commitment to the overall health and wellness of its employees promoted through the comprehensive wellness program – “Every Step Counts”.  Wellness program participants are already speculating on the whereabouts of their next journey… who know maybe the Continental Divide Trail or The Great Wall of China! 

All Star Incentive Marketing is committed to helping businesses grow and thrive by engaging, motivating and rewarding the people behind their success. They do this by developing, implementing and managing powerful incentive and engagement programs that drive customer loyalty, employee motivation, sales, safety, and wellness. With a combination of proprietary technology, superior program management, outstanding customer service, unparalleled product sourcing and fulfillment capabilities, All Star maintains leadership in the incentive industry by helping clients exceed their business objectives and achieve a positive return on incentive investment(ROI²).

Logo decorated products are not only a great way to increase brand recognition, which aid in building customer awareness, but also develop better public relations among consumers, businesses, volunteers, benefactors, employees, communities, and the like.  Corporate branded items are used for developing business contacts or thanking existing customers for their patronage. The idea behind giving people an imprinted gift could be to strengthen brand loyalty or motivate the employees to help the company achieve its goals.

The list of Ad Specialty products available is extensive, ranging from tee shirts to tote bags, pens, umbrellas, coasters, coloring books, calendars, key rings, magnets, mouse pads, coffee mugs, rulers, caps, stickers and much more. The list is endless.  All these items can be decorated with the logo of your company, club, association or school, using a variety of techniques; having them engraved, embossed with gold foil, or screen-printed-which is the most common method adopted for customization.

Everyone has been given one of these items at some time, something with a logo, slogan or saying, at a trade show expo, conference, fundraiser, or company event.  In fact you probably personally use at least one every day; a pen you write with or the mug from which you drink your morning coffee.   It could be the desk planner you use to schedule meetings or the jacket you wore this weekend.   These gifts, imprinted with a logo, slogan or saying, act as a constant reminder of that company.

There are also premium products like clocks, crystal, sterling silver platters, and watches.  These items cannot only display the corporate logo but also be personalized with the recipient’s name, taking the gift to the next level of customization.   The products decorated in this fashion can be used as awards to motivate people by acknowledging their contributions, to compel them to achieve a milestone, or simply to motivate them towards a specific goal.

All-in-all, Ad Specialty products are an integral part of any corporate marketing plan – or should be!  They can help every business stand out, be perceived as a head above, not be just a “same-old, same-old” company to target audiences.

STURBRIDGE OFFICE PARK, FISKDALE MA – All Star Incentive Marketing is pleased to announce the addition of Lynn Campana-Lee to the All Star team.  The addition of Campana-Lee is a testament to All Star’s continued growth and success throughout its 40 year history.

Campana-Lee comes to All Star from Maritz Inc. formerly Cascade Promotion Corporation based out of Marlboro Massachusetts.  At Maritz/Cascade her career was fast tracked from Customer Service to Senior Marketing Manager selling incentive solutions to top fortune 500 companies. For several years Campana-Lee has worked with All Star as a manufactures rep/vendor for many luxury brands. Campana-Lee commented, “I have always valued All Star’s commitment to employee engagement, customer engagement and company success and am honored to be part of this great team.”

As an industry veteran of almost two decades, All Star has appointed Campana-Lee to the position of Business Development Manager. In this role her primary responsibilities will include forging new vendor relationships, and developing new business opportunities.  Campana-Lee’s extensive experience managing vendor relationships will prove extremely successful in maintaining All Star’s strategic partnerships with Sony, Seiko, All Clad, JA Henckels, Fisher Price, Maui Jim, Dell, Sharp, and many others.   All Star’s President Brian Galonek commented, “Lynn’s years of experience, work ethic, and skill set will make her a versatile and welcomed addition to our team”.

All Star Incentive Marketing is committed to helping businesses grow and thrive by engaging, motivating and rewarding the people behind their success. They do this by developing, implementing and managing powerful incentive and engagement programs that drive customer loyalty, employee motivation, sales, safety, wellness and corporate identity. With a combination of proprietary technology, superior program management, outstanding customer service, unparalleled product sourcing and fulfillment capabilities, All Star maintains leadership in the incentive industry by helping clients exceed their business objectives and achieve a positive return on incentive investment (ROI²).

Apparel remains the single largest category in the promotional products industry – over 25% of total merchandise purchased.  Four of the top ten items listed in the State of the Industry report this year are wearables. 

With fabric manufacturing and decoration techniques constantly advancing, it is very important to be knowledgeable about the two and their compatibility with each other.  Believe me, the first time you have a water resistant garment screen printed without counter acting the fabric’s surface chemical treatment and the whole logo literally falls off after the first washing, or you embroider a performance fabric that ends up looking frayed and sloppy, you’ll wish you had some of this information before hand.  ASI Central’s Advantages magazine has a short but informative article quiz that is worth taking the time to read (take the quiz – I scored 62 points – rusty on my organic fabrics).

 http://www.incentiveusa.com/pdfs/testyourappareliq.pdf