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Incentive Solutions> Case Studies > Gaming

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Gaming

Client

Large Gaming resort casino.

Objective

To maintain an exciting retail outlet that is part of a casino-wide loyalty program in which participants redeem points earned through gaming for merchandise, food, entertainment and services.

Challenge

To keep merchandise fresh, cutting-edge, and appropriate to demanding repeat audience and to provide exceptional fulfillment and customer service.

Solution

We manage an onsite store stocked with products that range from basic appliances and housewares to luxury items such as fine jewelry and plasma televisions. We strategically rotate merchandise and introduce new products quarterly. To build excitement, the new products are announced through a direct mailer. Some products are available for immediate pick-up while others are shipped from our warehouse or delivered by in-house staff. We established a team of dedicated customer service personnel who solely manage this extensive program. We are in the process of expanding this solution to incorporate an online store.

Results

Our store is the most successful retail establishment in the casino-wide loyalty program, redeeming more points for merchandise than any other store - over 7,000,000 points annually.

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