Client

Coffee and Food chain with more than 5,000 locations worldwide.

Objective

To excite employees about a new product line and make a splash with consumers.

Challenge

To create a unified promotion across stores nationwide that excited consumers while motivating employees.

Solution

Using our vast corporate identity expertise, we created an extensive logoed merchandise employee incentive program, which entailed importing heavyweight T-shirts and canvas caps. Thousands of custom-made products were shipped to each franchise in time to coincide with a six-week promotional product celebration.

Results

The new product line has quickly become synonymous with the chain, increasing business exponentially, while reducing competition.