Client

Financial Services company that provides investment and financial products as well as investment, trading and brokerage services.

Objective

To provide incentive and rewards to the top performing brokers.

Challenge

Transitioning the company's annual recognition program online.

Solution

We created a customized website for the awards program. We also managed an email campaign that invited winners to log onto the award site to select and redeem their gift. Once a participant chose their gift online, we processed and fulfilled each order. Each gift was shipped with a personalized message and golf shirt bearing the program's logo.

Results

The online program saved the company $22,000 by reducing costs of printing and mailing gift catalogs. It also provided an effective communication vehicle for Program Managers.