Client

International Consumer Goods company that manufactures and markets high performance batteries.

Objective

To build loyalty and support for the brand through a logoed merchandise program.

Challenge

To ensure promotion integrity by enabling immediate distribution of promotional merchandise to an international sales force located in more than thirty countries.

Solution

Using our state-of-the-art warehouse and fulfillment facilities, we purchased, managed, and fulfilled a constant inventory of high-quality products, available for immediate shipment to anywhere in the world. We processed orders for our client's international sales force on a daily basis. A quarterly email and monthly newsletter were sent to all participants to keep them engaged in the program, to introduce new products, and to provide additional information about the program.

Results

By centralizing the inventory and fulfillment of our client's logoed merchandise, we were able to reduce the workload of their internal staff as well as their international sales force. And the client's brand was successfully promoted worldwide.