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Incentive Solutions> Case Studies > Automotive Aftermarket

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Automotive

Client

Major Automotive Aftermarket parts manufacturer and retailer.

Objective

To reward installers for using and selling products, thereby increasing sales and loyalty.

Challenge

To create an integrated online/offline incentive program to facilitate participants' transition from a printed catalog program.

Solution

We created a more efficient, participant-friendly online version of the client's box-tops-for-points loyalty program. A direct mail piece was created and distributed to potential participants about the program enhancement, encouraging them to register online. Once participants registered online, they could send in box tops from used products at any time. The secure login with password allowed participants to track their points and redeem them for merchandise from any web-enabled computer.

Results

Approximately 90% of the participants registered online. Our combined offline-online tactics allowed the client to significantly reduce program costs while reaching a larger audience. In addition, an extensive database of valuable information was created to facilitate future marketing initiatives.

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