<!-- function MM_findObj(n, d) { //v4.01 var p,i,x; if(!d) d=document; if((p=n.indexOf("?"))>0&&parent.frames.length) { d=parent.frames[n.substring(p+1)].document; n=n.substring(0,p);} if(!(x=d[n])&&d.all) x=d.all[n]; for (i=0;!x&&i<d.forms.length;i++) x=d.forms[i][n]; for(i=0;!x&&d.layers&&i<d.layers.length;i++) x=MM_findObj(n,d.layers[i].document); if(!x && d.getElementById) x=d.getElementById(n); return x; } function P7_hideEl(evt) { //v1.6 by PVII-www.projectseven.com var b,r,m=false;if(document.layers){b=evt.target;if(b.p7aHide){ b.visibility="hidden";}else{routeEvent(evt);} }else if(document.all&&!window.opera){b=event.srcElement;while(b){ if(b.p7aHide){break;}b=b.parentElement;}if(!b.contains(event.toElement)){ b.style.visibility="hidden";}}else if(document.getElementById){ b=evt.currentTarget;r=evt.relatedTarget;while(r){if(b==r){m=true; break;}r=r.parentNode;}if(!m){b.style.visibility="hidden";}} } function P7_autoHide() { //v1.6 by PVII-www.projectseven.com var i,g;for(i=0;i<arguments.length;i++){ if((g=MM_findObj(arguments[i]))!=null){g.p7aHide=true;if(document.layers){ g.captureEvents(Event.MOUSEOUT);} if(g.addEventListener){g.addEventListener("mouseout",P7_hideEl,true); }else if(g.attachEvent){g.attachEvent("onmouseout",P7_hideEl); }else{g.onmouseout=P7_hideEl;}}} } //-->

Team

History

Press Room

Headquarters

Process

Upcoming Events

Incentive Programs

Promotional Products

Merchandising Sourcing

Gaming Solutions

Case Studies

VARs

Clients

Reference Material

Industry Affiliates

More Information

Enter Sweepstakes

Directions

Careers

About Us | Incentive Solutions | Partners | Power of Incentives | Contact Us

Incentive Solutions> Case Studies > Automotive

Incentive Solutions

<< Previous Case Study

Next Case Study >>

Automotive

Client

International Automotive giant with multiple divisions of cars and trucks.

Objective

To increase test drives and the sale of cars and trucks.

Challenge

To find a brand name incentive item that would appeal to a wide-range of people and motivate them to take test drives.

Solution

We created a custom direct mail campaign that invited more than 500,000 consumers to their local dealer to receive a no-obligation Nikon Nuvis APS camera kit after they test drove a vehicle. In addition, any consumer who requested vehicle information over the phone or through the company's website was invited to take a test drive and receive the free gift. The camera kit included a carrying case with the company's logo, a roll of film, two batteries, and a thank you card - making the complete program picture-perfect.

Results

The program generated more than 40,000 test drives and a 7% increase in sales over previous year, when comparing the sales activity of participating dealer stores.

Privacy | Site Index | Contact Us

Copyright 2008, ASIM
All Rights Reserved
Motivating America™, Motivate America™, Return on Incentive Investment (ROI2)™, PROPEL™, PROPEL for Safety™, PROPEL for Sales™, PROPEL for Performance™, PROPEL for Loyalty™, Powerful Incentives. Powerful Results™, PlayerReward™, are trademarks of All Star Incentive Marketing, Inc.